Capability briefing · Consulting

From strategy
to a system people use.

Digital and AI transformation consulting — strategy, operating model, platforms and trained people, in that order.

Prepared by NEAX

Part 1 · About NEAX

NEAX — Navigating Enterprise AI eXperience

Digital technology, digital thread and AI solutions for enterprises that design, build and deliver.

2012Founded in Ho Chi Minh City
US · JapanExperts trained and experienced in both markets
HQ + LabViettel Building · Digital Lab at 45 Dinh Tien Hoang
5 partnersPTC · Cadence · AWS · Hilios AI · Westcon
Modern collaborative workspace

Deliver more value through your products

Reduce product development friction with one unified digital data platform

Intelligent Product Lifecycle (Windchill)

Transforming the enterprise with the Intelligent product lifecycle by increasing product development efficiency, turning complexity into your advantage with AI integration.

Explore products →

Physical System Design and Analysis

Integrating AI/ML into design and analysis accelerates the product development lifecycle and ensures optimal product performance.

Explore products →

Application Lifecycle Management (Codebeamer)

An open ALM platform for product and software development — extend ALM with product-line configuration and complex processes.

Explore products →

Digital Transformation

Apply AI to accelerate digital transformation in operations and products.

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Artificial Intelligence Application

Integrate AI into engineering workflows and decision-making.

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NEAX Enterprise AI Agent

An industrial virtual assistant that optimizes Digital Twin and Digital Thread for management and decision-making.

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Part 1 · Four platforms

Four groups around one product record

fact_check

ALM

Codebeamer for requirements, test, risk and traceability across product and software development.

science

Physical System Design and Analysis

AI and machine learning in design and analysis, so performance is checked before a physical build.

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Windchill

One PLM record for product data, BOM, engineering change and technical documents.

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ERP

Finance, projects and operations connected to that engineering record.

Part 1 · Enterprise digital transformation & AI

From strategy to working systems and trained people

AI
AI applications & trainingNEAX Agent · Hilios · training by role · Digital Lab
Apps
Business platforms & workflowsCRM · projects · finance · online approvals · e-sign
Strategy
Digital strategyReadiness · operating model · roadmap · business case
Business platformsCRM · projects · timesheets · finance · dashboards
Workflow & approvalsPayment requests · multi-level approval · e-sign
AI + trainingAI assistants · usage policy · practice on real work

Part 1 · Who we work with

Trusted by enterprises in Vietnam, backed by global technology partners

Clients

  • VinFast
  • Nissan
  • FPT Software
  • VinAI
  • Brother
  • Pioneer
  • SCG
  • MITSUBA
  • RMIT
  • Thiên Long
  • YTEC
  • UMC
  • Harada
  • Mida
  • Duy Tân
  • AIT
  • NS
  • Lạc Phúc

Technology partners

  • PTC
  • Cadence
  • AWS
  • Hilios AI
  • Westcon-Comstor

Industries served

  • Manufacturing
  • Automotive
  • Energy
  • Education
  • Pharma
  • E-commerce
  • Software

Part 2 · NEAX methodology

Digital first, then AI

  1. 01AssessProcesses · bottlenecks · data
  2. 02StandardiseClean data · workflows
  3. 03BuildCRM · ERP · dashboards
  4. 04IntegrateIntegrate systems · live tracking
  5. 05AI AdoptionAgents · automation

Not AI-ready

  • Old tools and scattered Excel files
  • Hard to consolidate or track
  • No clean data for AI

AI-ready

  • Centralised digital platform
  • Standard processes, live tracking
  • Foundation AI needs to create value

Part 2 · Solutions by industry

Data platform first, AI assistant second

Layer 2
AI AgentSearch · sales scripts · customer care · reminders · reports
Layer 1
Data platformCRM · product · service history · synced catalogues
Industry
Works across industriesEducation · Pharma · E-commerce · Automotive
EducationRunning a training centre

CRM + AI assistant on the learner portal → less manual work

PharmaceuticalsAI assistant for medical sales reps

Product search · sales scripts · purchase history → faster sales

E-commerceMulti-channel data

Synced product catalogue + customer-care assistant

AutomotiveCar-workshop CRM & customer care

Service history + reminders → more cars served

Part 2 · Case study

An energy consultancy — one platform for project work

Energy consulting & engineeringDomestic + internationalCRM & project platform · 2026
  1. SalesCustomer management (CRM)Domestic · overseas
  2. Contract signedHand over to projectProject created automatically, roles assigned
  3. DeliveryStep-by-step processCheckpoints · templates
  4. TrackingHours & marginHours · finance · margin
  5. Phase 2AI assistantManagement dashboard + AI assistant

Before

  • Excel and shared folders for files & proposals
  • No shared progress / workload
  • Knowledge stuck with individuals

After

  • Many teams, local and overseas projects, on one platform
  • Standardise the data first; the AI assistant comes after
  • One view: sales · delivery · finance

Part 2 · Case study

An international institute — online approvals & e‑sign

International postgraduate instituteEnglish interface · multi-currencyWeb & mobile app · 2026
  1. 1Request8 types
  2. 2Department headReview
  3. 3AccountingVND·USD·THB
  4. 4FinanceCheck
  5. 5DirectorApprove
  6. 6Pay / e-signSingle sign-on

Before

Paper, email and spreadsheets — no one knew who held each request

Built

Multi-level approval · send back for changes · time-stamped PDF

Result

Spend control with a full audit trail · approve on desktop or mobile

Part 2 · Case study

An international travel eSIM company — one place for products and prices across markets

Travel eSIM · many sales channelsVietnam + US · multi-currencyWeb admin system · 2026
  1. 1Base productFrom suppliers
  2. 2Sales packageData · validity days
  3. 3PricingMulti-currency · scheduled changes
  4. 4ReviewPreview · approve
  5. 5PublishPer sales channel
  6. 6SyncPartner systems

Before

Products and price lists spread across many Excel files, each market in its own format

What NEAX built

A standard product catalogue · checked Excel import · scheduled price changes · approval before publishing · access by market

Result

One source of data for many product types and countries, with an approval step before publishing

Part 2 · Case study

Codebeamer deployed for automotive and embedded software

ALM · CodebeamerAutomotive · embedded software

What NEAX did

  1. 1
    Process consultingAssess the current ALM process, benchmark it, set the tool path
  2. 2
    ImplementationInstall and configure Codebeamer, train the team
  3. 3
    Data migrationMove requirements, tests and defects from legacy tools, with trace links intact
  4. 4
    CustomizationAdjust features to match how the business runs
  5. 5
    Backup & upgradesScheduled backups, restore when needed, safe version upgrades

What Codebeamer manages

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Requirements & traceability

Requirements, epics and user stories linked to design, code, tests and releases

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Risk & compliance

Risk analysis built into the development process, with an audit trail

fact_check

Testing

Test cases, runs and defects tied to the requirements they cover

call_split

Product line variants

Reuse requirements and tests across versions and markets

sync_alt

Agile & DevOps

Backlog, kanban, releases; orchestrates CI/CD such as Jenkins and Azure Pipelines

hub

Connected to PLM

Links to Windchill so hardware and software share one data flow

Standard templatesISO 26262Automotive SPICEIEC 61508CMMI

Part 2 · Case study

Windchill deployed for product data and BOM

PLM · WindchillProduct data · BOMManufacturing

What NEAX did

  1. 1
    CAD, data & BOMCentralized CAD and non-CAD data, and BOM management
  2. 2
    Collaboration & ECOInternal and global collaboration, engineering change in the same record
  3. 3
    IntegrationConnect PLM with ERP, BPM, CAD, CAE and CRM
  4. 4
    Data migrationMove CAD, BOMs and documents from legacy systems into Windchill, then verify
  5. 5
    Backup & recoveryScheduled backups and a tested recovery plan
  6. 6
    Upgrade & supportVersion upgrades and support against an agreed SLA
IntegrationsERPCAD · CAECRMCodebeamer (ALM)

Part 2 · Investment view

Value in three stages

“The businesses that digitise well will be the ones that get the most out of AI.”

Thank you.

Questions & discussion

neax.ai