Intelligent Product Lifecycle (Windchill)
Transforming the enterprise with the Intelligent product lifecycle by increasing product development efficiency, turning complexity into your advantage with AI integration.
Explore products →
Capability briefing · AI
AI applications
built on real work.
Application development for engineering and operations — agents, automation and analytics on the data and processes the business already runs.
Prepared by NEAX
Part 1 · About NEAX
NEAX — Navigating Enterprise AI eXperience
Digital technology, digital thread and AI solutions for enterprises that design, build and deliver.
2012Founded in Ho Chi Minh City
US · JapanExperts trained and experienced in both markets
HQ + LabViettel Building · Digital Lab at 45 Dinh Tien Hoang
5 partnersPTC · Cadence · AWS · Hilios AI · Westcon
Deliver more value through your products
Reduce product development friction with one unified digital data platform
Physical System Design and Analysis
Integrating AI/ML into design and analysis accelerates the product development lifecycle and ensures optimal product performance.
Explore products →Application Lifecycle Management (Codebeamer)
An open ALM platform for product and software development — extend ALM with product-line configuration and complex processes.
Explore products →Digital Transformation
Apply AI to accelerate digital transformation in operations and products.
View services →Artificial Intelligence Application
Integrate AI into engineering workflows and decision-making.
View services →NEAX Enterprise AI Agent
An industrial virtual assistant that optimizes Digital Twin and Digital Thread for management and decision-making.
View services →Part 1 · Four platforms
Four groups around one product record
ALM
Codebeamer for requirements, test, risk and traceability across product and software development.
Physical System Design and Analysis
AI and machine learning in design and analysis, so performance is checked before a physical build.
Windchill
One PLM record for product data, BOM, engineering change and technical documents.
ERP
Finance, projects and operations connected to that engineering record.
Part 1 · Enterprise digital transformation & AI
From strategy to working systems and trained people
AI
AI applications & trainingNEAX Agent · Hilios · training by role · Digital Lab
Apps
Business platforms & workflowsCRM · projects · finance · online approvals · e-sign
Strategy
Digital strategyReadiness · operating model · roadmap · business case
Business platformsCRM · projects · timesheets · finance · dashboards
Workflow & approvalsPayment requests · multi-level approval · e-sign
AI + trainingAI assistants · usage policy · practice on real work
Part 1 · Who we work with
Trusted by enterprises in Vietnam, backed by global technology partners
Clients
Technology partners
Hilios AI
Industries served
- precision_manufacturingManufacturing
- directions_carAutomotive
- boltEnergy
- schoolEducation
- medicationPharma
- storefrontE-commerce
- codeSoftware
Part 2 · NEAX methodology
Digital first, then AI
- 01AssessProcesses · bottlenecks · data
- 02StandardiseClean data · workflows
- 03BuildCRM · ERP · dashboards
- 04IntegrateIntegrate systems · live tracking
- 05AI AdoptionAgents · automation
Not AI-ready
- Old tools and scattered Excel files
- Hard to consolidate or track
- No clean data for AI
→
AI-ready
- Centralised digital platform
- Standard processes, live tracking
- Foundation AI needs to create value
Part 2 · Solutions by industry
Data platform first, AI assistant second
Layer 2
AI AgentSearch · sales scripts · customer care · reminders · reports
Layer 1
Data platformCRM · product · service history · synced catalogues
Industry
Works across industriesEducation · Pharma · E-commerce · Automotive
CRM + AI assistant on the learner portal → less manual work
Product search · sales scripts · purchase history → faster sales
Synced product catalogue + customer-care assistant
Service history + reminders → more cars served
Part 2 · Case study
An energy consultancy — one platform for project work
Energy consulting & engineeringDomestic + internationalCRM & project platform · 2026
- SalesCustomer management (CRM)Domestic · overseas
- Contract signedHand over to projectProject created automatically, roles assigned
- DeliveryStep-by-step processCheckpoints · templates
- TrackingHours & marginHours · finance · margin
- Phase 2AI assistantManagement dashboard + AI assistant
Before
- Excel and shared folders for files & proposals
- No shared progress / workload
- Knowledge stuck with individuals
→
After
- Many teams, local and overseas projects, on one platform
- Standardise the data first; the AI assistant comes after
- One view: sales · delivery · finance
Part 2 · Case study
An international institute — online approvals & e‑sign
International postgraduate instituteEnglish interface · multi-currencyWeb & mobile app · 2026
- 1Request8 types
- 2Department headReview
- 3AccountingVND·USD·THB
- 4FinanceCheck
- 5DirectorApprove
- 6Pay / e-signSingle sign-on
Before
Paper, email and spreadsheets — no one knew who held each request
Built
Multi-level approval · send back for changes · time-stamped PDF
Result
Spend control with a full audit trail · approve on desktop or mobile
Part 2 · Case study
An international travel eSIM company — one place for products and prices across markets
Travel eSIM · many sales channelsVietnam + US · multi-currencyWeb admin system · 2026
- 1Base productFrom suppliers
- 2Sales packageData · validity days
- 3PricingMulti-currency · scheduled changes
- 4ReviewPreview · approve
- 5PublishPer sales channel
- 6SyncPartner systems
Before
Products and price lists spread across many Excel files, each market in its own format
What NEAX built
A standard product catalogue · checked Excel import · scheduled price changes · approval before publishing · access by market
Result
One source of data for many product types and countries, with an approval step before publishing
Part 2 · Case study
Codebeamer deployed for automotive and embedded software
ALM · CodebeamerAutomotive · embedded software
What NEAX did
- 1Process consultingAssess the current ALM process, benchmark it, set the tool path
- 2ImplementationInstall and configure Codebeamer, train the team
- 3Data migrationMove requirements, tests and defects from legacy tools, with trace links intact
- 4CustomizationAdjust features to match how the business runs
- 5Backup & upgradesScheduled backups, restore when needed, safe version upgrades
What Codebeamer manages
Requirements & traceability
Requirements, epics and user stories linked to design, code, tests and releases
Risk & compliance
Risk analysis built into the development process, with an audit trail
Testing
Test cases, runs and defects tied to the requirements they cover
Product line variants
Reuse requirements and tests across versions and markets
Agile & DevOps
Backlog, kanban, releases; orchestrates CI/CD such as Jenkins and Azure Pipelines
Connected to PLM
Links to Windchill so hardware and software share one data flow
Standard templatesISO 26262Automotive SPICEIEC 61508CMMI
Part 2 · Case study
Windchill deployed for product data and BOM
PLM · WindchillProduct data · BOMManufacturing
What NEAX did
- 1CAD, data & BOMCentralized CAD and non-CAD data, and BOM management
- 2Collaboration & ECOInternal and global collaboration, engineering change in the same record
- 3IntegrationConnect PLM with ERP, BPM, CAD, CAE and CRM
- 4Data migrationMove CAD, BOMs and documents from legacy systems into Windchill, then verify
- 5Backup & recoveryScheduled backups and a tested recovery plan
- 6Upgrade & supportVersion upgrades and support against an agreed SLA
IntegrationsERPCAD · CAECRMCodebeamer (ALM)
Part 2 · Investment view
Value in three stages
Save time
Short term
Save time · fewer errors · no re-typing
Efficiency
Medium term
Higher productivity · weekly view of margin and workload
Advantage
Long term
Data becomes an asset · reusable BOQs · AI assistants for the whole group
“The businesses that digitise well will be the ones that get the most out of AI.”
Thank you.
Questions & discussion
neax.ai